Design Thinking Factory
User research is the key to truly understanding the needs and expectations of your target audience. Through targeted research and analysis, you gain valuable insights that enable you to tailor your products and designs precisely to your target audience. Our Certified User Researcher training course empowers you to make informed decisions that ultimately lead to more innovative and user-friendly solutions.
In four half-days, you will gain a detailed overview of the fundamentals of user research. Accompanied by our experienced research experts, you will be introduced to user research step by step.
Understanding what users really need
Learn the basics of user research: We will introduce you to various methods you can use to identify user needs, generate insights, and systematically gather feedback. The methods taught serve as a basis for making informed decisions in the development of products, services, and processes that are consistently geared toward the needs of users. The goal is to increase user satisfaction and thus sustainably increase the chances of success on the market.
User-centered methods for your everyday work
To ensure that you can immediately apply the methods in your everyday work, you will gain practical knowledge about qualitative and quantitative approaches. You will learn how to select these methods in a targeted manner, apply them to your specific questions, and integrate them into human-centered processes. The focus is on proven methods, tools, and formats that we have already been working with for years.
User research – for anyone looking for an introduction
You would like to gain insight into the field of user research and be inspired on how to apply the relevant methods in your everyday work? Whether you come from product development, UX design, or innovation management – or simply enjoy solving problems: After our training, you will have a basic understanding of user research and be able to select the appropriate methods to apply to your own work context.
Support beyond training
By booking our training, you become part of our UXcellence Hub – the exclusive community of training graduates for long-term exchange, peer feedback, and in-depth sessions.