Design Thinking is a process which fosters creativity and user-centricity. It is particularly useful for innovating on existing products and processes or for venturing into a new domain. User-Centered Design aims at adjusting a concrete product idea to the user needs as good as possible, e.g. in order to achieve high usability and user experience.
Both procedures make use of a similar set of methods. At the same time, there are some important aspects which define both approaches.
- Involvement of users from the beginning to the end
- Collaborative interaction between an interdisciplinary team
- Well-suited space for creative work
- Established process
- Chance to learn from new insights, improve your concept and re-evaluate