Contact Press / Media
Dr. Marc Jentsch
User-Centered Design Lead
Phone +49 2241 14-3993
There is always a need for generating innovative and disruptive ideas, no matter whether for reshaping existing business models, creating new multi business models, for improving work processes or for planning to completely digitalize your company, there is always a need for generating innovative and disruptive ideas.
The effectiveness of this ideation process can be optimized by using the right creativity methods for the given purpose. This workshop will show you that ideation is not just brainstorming. We will introduce several creativity techniques that are applicable in different contexts.
The workshop is designed to be mainly hands-on. After a method is introduced, you will immediately have the opportunity to try it out. We will make use of familiar examples from your own work experience. As takeaways from the workshop, you will receive a set of method cards and the workshop material as paper handouts.
The training is conceptualized as a 1-day workshop. You will learn different methods and tools, which will help you to generate more and better innovative ideas.
The workshop is designed for everyone who is involved in concept creation, such as designers, project managers, marketing officers or R+D departments. No previous knowledge is necessary.