Design Thinking Factory – innovative, usable, applied

Ideation Workshop


Explore creative thinking techniques and learn to quickly generate out-of-the-box ideas!

During the workshop you will learn that ideation is much more than just brainstorming.

The methods you learn in the workshop will allow you to:

Content of the Workshop

There is always a need for generating innovative and disruptive ideas, no matter whether for reshaping existing business models, creating new multi business models, for improving work processes or for planning to completely digitalize your company, there is always a need for generating innovative and disruptive ideas.

The effectiveness of this ideation process can be optimized by using the right creativity methods for the given purpose. This workshop will show you that ideation is not just brainstorming. We will introduce several creativity techniques that are applicable in different contexts.


The workshop is designed to be mainly hands-on. After a method is introduced, you will immediately have the opportunity to try it out. We will make use of familiar examples from your own work experience. As takeaways from the workshop, you will receive the workshop material as paper handouts.

The training is conceptualized as a 1-day workshop. You will learn different methods and tools, which will help you to generate more and better innovative ideas.

NEW: Online Ideation

Our Ideation Workshop is now also available as an online version. Adapted to current circumstances, we have designed a training that combines the strengths of our Ideation Workshop with the advantages of online tools. For this purpose we have tailored our workshop methods to work on digital platforms. Our moderators will guide you via video conference through the technical exercises as well as through the handling of the online tools. This way, the hands-on character of the workshop is also maintained in the online version.

The online version is distributed over several days and will be adapted to your individual schedule.

Target Group

The workshop is designed for everyone who is involved in concept creation, such as designers, project managers, marketing officers or R+D departments. No previous knowledge is necessary.


Marc Jentsch

Contact Press / Media

Dr. Marc Jentsch

User-Centered Design Lead

Phone +49 2241 14-3993

Constanze Ritzmann

Contact Press / Media

Constanze Ritzmann

Phone +49 2241 14-3603