Design Thinking Factory – innovative, usable, applied

Ideation Workshop

 

Explore creative thinking techniques and learn to quickly generate out-of-the-box ideas!

During the workshop you will learn that ideation is much more than just brainstorming.

The methods you learn in the workshop will allow you to:

Content of the Workshop

There is always a need for generating innovative and disruptive ideas, no matter whether for reshaping existing business models, creating new multi business models, for improving work processes or for planning to completely digitalize your company, there is always a need for generating innovative and disruptive ideas.

The effectiveness of this ideation process can be optimized by using the right creativity methods for the given purpose. This workshop will show you that ideation is not just brainstorming. We will introduce several creativity techniques that are applicable in different contexts.

Style

The workshop is designed to be mainly hands-on. After a method is introduced, you will immediately have the opportunity to try it out. We will make use of familiar examples from your own work experience. As takeaways from the workshop, you will receive a set of method cards and the workshop material as paper handouts.

The training is conceptualized as a 1-day workshop. You will learn different methods and tools, which will help you to generate more and better innovative ideas.

Target Group

The workshop is designed for everyone who is involved in concept creation, such as designers, project managers, marketing officers or R+D departments. No previous knowledge is necessary.

Contact

Marc Jentsch

Contact Press / Media

Dr. Marc Jentsch

User-Centered Design Lead

Phone +49 2241 14-2210